With emerging business ideas I have been reading several books recently on various business elements. Sometimes there are handy tips which I think are relevant to blogging too. I thought I might do the occasional post sharing some of the ‘pearls of wisdom’ that I glean from the pages.
Most recently, I read Content Strategy for the Web by Kirstina Halvorson and Melissa Rach. The book does focus on advice for larger organisations who are looking to improve their web content and it looks at cross company ways of dealing with content strategy. So honestly, the bulk of the book wasn’t applicable to me, the sole person responsible for what goes up on my site (except with Posts Production where Tim is also producing content). However, there was enough to keep me interested. For example, I am thinking I might “audit” my content after things quiet down a little to help me clean up broken links and see what is popular, where people are coming from and more.
In particular, I have found myself thinking about the following statement:
Generally speaking content is more or less worthless unless it does one or both of the following:
- Supports a key business objective
- Fulfills your users’ needs
Now, I have no great plans for suddenly monetising my site and making a fortune from it but I am of the mentality that when I do something I like to do it as well as I can and (honestly) as a reward for putting that effort in I would like to increase my readership.
So I thought I would share my objectives and what readers’ needs I hope to fulfill through my blog.
To clarify, objectives are specific outcomes that I hope to achieve by sharing my life on the blog. This is quite hard as blogging for me started as a personal thing and really I don’t want it to become some crazy goal driven pursuit which yanks all the enjoyment out of it. That said I would like to:
- Double my unique visits to the site in the next six months
- Find a fellow blogger to collaborate with on style posts
- Always answer “yes” when I ask myself whether I am proud to share a post.
In terms of readers’ needs I considered what I want to get from reading blogs that are similar to mine (although I would love to know if you feel there is something else):
- Gain a sense of connection and community
- Learn about where to go in London and on holiday
- Be inspired by healthy, vegetarian recipes
- Gets tips on improving their own photography
- Be inspired by my photography and content
With those in mind I have a few new posts and series that I am working on.
I’d love to hear some of your ideas too if you are up for sharing.