You know how some shops are kind of magical? Anthropologie in London, for example, is one of my happy places. I rarely buy anything there but always leave feeling inspired.
When I was in Slovenia I walked into a letterpress shop which left me with the same sort of feeling, although the store itself was completely different. I was instantly charmed by the rustic furniture, letter lights, dark grey walls and small but interesting collection of products. I spent about 10 minutes browsing around a store which is the size of a small room and then another 10 minutes messaging Tim (who had just run a race) trying to justify the purchase of a simple but lovely poster. I eventually bought it and then spent the next 20 minutes speaking to the owner and getting a mini-tour of the public and private workshop.
Marko, has titled himself the ‘foreman'; an English version of a word that has some amusing ‘soviet’ associations. A natural story teller, he told me about the store and explained the provenance of some of the pieces that filled the space.
The shop is fairly new but the workshop has been around for several years. All the cabinets which store the fonts and other pieces have been restored by Marko from old print company stock. The fonts are more a random collection then full sets. And as the workshop has become more well known in the community people have brought in various tools and memorabilia from Ljubljana’s old printing days.
And that was perhaps what I loved most about the store/workshop; its involvement in the local community through workshops and public art projects. Perhaps that is the next step in the consumer experience, not just having an awareness of the story of the product but being involved in it, much like many kickstarter products.
Shopping isn’t a necessity in life but I love how this store is working in the community, promotes creativity and produces beautiful pieces in a lovely space.
I am now pondering if I can head back to Ljubljana for a workshop at some point. Christmas cards maybe …. ?
tipoRenesansa | studio za visoki tisk, Križevniška 16, 1000 Ljubljana